PLANNING

This will follow and support the planning of my rock music magazine. Exploring layout ,color ,fonts camera shot/angles lighting themes and connotations surrounding the Rock genre. Due to Rock being such a vast genre to explore I will be primarily focusing on Modern rock as this will help to maintain and support a target audience, and so I aim to closely direct my music magazine at those aged 16- 25 who wish to discover new upcoming artists as well as share there thoughts and words about the Modern rock community.

Working title:	SMASH.	"SMASH." is a word with a powerful meaning that strikes the viewer and that supports the genre. this will help the magazine stand out from others that may be surrounding it in a store.
Genre:	Modern rock magazine.	Due to that being the target brief
Target Audience:	Young men and women aged 16-25, individualists as well as Main streamer's.	This is the target audience due to Modern rock being seen as a trend set by younger generations
Price:	£4.99	Seeing existing music magazines a sensible price to set for my Rock magazine would be £4-4.99 as the magazine needs to make a profit in order to be successful.
Convergence:	Informal language	This is so reader can be drawn into a social group in which they can get involve in the Rock community ,whilst discovering new artists and making a valid contribution to the community.
Feedback from primary research will act upon	Primary research shows that the target audience want to know what to do for fun as well as being informed with exclusive news and interviews	I will act upon this and “smash” the two together and make them the main focus of the magazine

REPRESENTATION:                                                                                          Why?

Choice of model on front cover:

An attractive female expressing connotations of superiority as well as demonstrating a strong rebellious attitude.

This will help to explore the connotations I am trying to express encoding iconography of the Rock genre.Capturing rebellious attitudes associated with the target audience as well as this the use of a female model will draw the viewers attention as it breaks away from the mainstream representations and masculine views about the specific genre therefore appealing to both male and females with the audience.

PHOTO-SHOOT FRONT COVER:                                                                 Why?

Location:	In a classroom using a white sheet and backing lights.	This allows the audience to depict the magazine as being of a high value.
Props:	Guitar	This connotes the Rock genre as the Guitar will be positioned in a motion as though it is about to be "Smashed"
Costume:	Informal clothing	Again conveying the genre and making the target audience clear.
Shots:	Wide shot ,Close-up,low Angle or Eye line match.	This will convey the Model a being a strong dominant female.
Gestures/Body language:	Swing guitar downward, Direct mode of address through the use of eye contact.	Thais will help break down the fourth wall and create a connection between the viewer and the magazine.

PHOTO-SHOOT CONTENTS PAGE:                                                                            Why?

1.

Location:	class room using a white sheet and backing lights.	This shows that the model is the main focus within the features section.
Models:	Attractive female model	Draws in the male reader.
Props:	none	Demonstrates that rock can be seen a canvas ready to be used in order to express many new ideas.
Costume:	informal- use of a big jacket	This will break the stereotypes of weak feminine characters.
Shots:	Close up	Helps to convey the expression of determination as a new artist
Gestures/Body language:	Looking away from the camera as though see is lost in the desire to chase her dreams.	This will inspire readers and cause them to continue reading.

2.

Location:	Out doors possibly against a worn out brick wall.	This express' connotations of danger and a rebellious attitude expressed within the rock genre.
Models:	Male wearing denim clothing	This will create a sense of familiarity for the viewer as worn denim is closely associated with rock.
Props:	Guitar	A symbol of Rock.
Costume:	informal	attracts individualists
Shots:	Wide shot, low angle.	Captures the scene and helps to express the connotations I am trying to convey.
Gestures/Body language:	Looking toward the reader.	This is due to the relationship this builds with the reader and so will create a sense of curiosity in the reader.

3.

Location:	In a classroom using a white sheet and backing lights	Causes the viewer to believe the magazine has a high production value.
Models:	Male or Female	Shows diversity within the magazine as well as appealing to both target audiences
Props:	Microphone	Shows the load explicit nature of rock
Costume:	Informal clothing mainly using the colour black.	Depicts the genre to be 'dark' in attitude.
Shots:	Mid shot.	Capturing the emotion and mood of the model.
Gestures/Body language:	strong dominate posture demonstrating that the model is a strong individual.	This supports and attracted the individualists within the target audience.